Shelter H home with Christmas scene

Exeter, March 2018

Shelter almost doubles expected donations with charity ecard system

Shelter fundraised almost 90% more than they originally expected to with online greeting card alternative over the festive period.

The charity joined the ecard and donation platform in summer 2017, after agreeing upon additional custom requirements for their Christmas campaign.

The objective was to be able to invite both individual and corporate supporters to send Shelter Christmas ecards and donate the cost of printed greeting cards.

This was achieved by commissioning the DontSendMeACard team to provide customised ecard pages offering a Shelter-branded experience.

Shelter's expected donation amount was almost doubled, receiving an increase of almost 90%.

Shelter are continuing to work with DontSendMeACard after enjoying an ROI of 386% from their first year.

"The DontSendMeACard team are really friendly and helpful, which made launching our Christmas e-cards stress free. The ecards tool also worked really well for our supporters and I'd recommend the tool to anyone."

Yasmin, Digital Product Manager, Shelter

The success of this project for a large national charity demonstrates DontSendMeACard's ability to achieve a significant fundraising figure in lieu of greeting cards.

Charities can join at


Contact: Alex Furness
Tel: 01392-684450
press [ at ]

Editors Notes

This Press Release is a distilled version of our case study
- Read the full case study with product and artwork screenshots on the blog

DontSendMeACard in summary provides:
- The function to send ecards and donate the cost of greeting cards and stamps. View How it Works
- Upon donating up to 100 ecards can be sent to recipients
- An account dashboard for charities to manage campaigns

Using the system:
- Individuals send ecards by selecting a charity and an occasion to send cards for and donating via PayPal
- Charities can register to become a Listed Charity and access a range of fundraising resources
- Companies can support a charity with corporate ecards

- The social enterprise was started in 2013. Founded by Alex Furness of Future Imaging and Craig Lawson of Web Engineer, both based in Exeter.

- How it works in 30 seconds Demo Video
- Read our Mission and Vision
- How charities can benefit from the initiative on Slideshare

"Incomparably wonderful." – Simon Bates, BBC Radio Devon

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Shelter fundraised 90% more than originally expected
Shelter fundraised 90% more than originally expected