UK companies are invited to get on board a social enterprise with a new means to make charitable donations – an innovative take on the £1.4bn greeting card market.
DontSendMeACard.com offers e-cards that give by encouraging people to celebrate occasions with e-cards, and to donate the cost of printed greeting cards.
The web venture – supported by The School for Social Entrepreneurs at The Dartington Hall Trust – has already attracted charity partners such as The Honeypot Children's Charity, Trees for Cities, and The WESC Foundation.
Companies are invited to act as corporate partners whereby they can give to a cause in two ways, i) Engage employees in a collective fundraising initiative by facilitating the sending of digital cards and messages, and ii) Send corporate cards digitally. In both cases the cost equivalent of sending printed cards will go to a cause the company supports.
Founder Alex Furness says “We want to work with companies whose CSR objectives fit in with our model of charitable giving and reducing paper and CO2.”:
Alex adds “By shifting to a digital version of receiving sentiment i.e, free e-cards, what would have been spent on cards can go to a cause a company and its staff care about, with our system of attaching donations of the cost of cards.”
An environmental saving has also been outlined by the Centre for Business and Climate Solutions at Exeter University, who have written a study for DontSendMeACard on the impact of each greeting card sent.
With around 2bn of them being purchased in the UK annually, there is food for thought on embracing a green alternative, as detailed in this infographic created from the report.
Alex summarises “The greeting card market in the UK is the most successful in the world, and rarely suffers during recessions. We’re stuck in this obligation to send cards. It's time to break the mould, and for all good reason – incredible causes that need funds way more than we need cards.”
More information on becoming corporate partners is available here.
Companies wishing to become partners can register their organisation here.
Contact – Alex Furness